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Advertising
Digital Advertising Strategies That Deliver Results
Digital marketing strategies that bring results start with an in-depth knowledge of their target audience’s demographics, preferences and pain points. Based on this insight, companies can then craft effective messaging and select digital channels to promote it. An effective overall marketing strategy unifies marketing efforts with business goals, whether that means brand recognition, website traffic […]
Business
Key Factors to Consider When Identifying Potential Acquisition Targets
There are many firms which can help you with the process of finding acquisition targets with detailed market analysis and analytics software, so that you find those which align with your strategic goals. Set rules ahead of target screening and early engagements will prevent bias and allow for an equal comparison among applicants, especially […]
The Effects of Tax Reform on Business Insurance
The Tax Cuts and Jobs Act made significant modifications to insurance-specific tax rules. These included lowering the corporate tax rate from 35% to 21%, changing foreign derived intangible income rules, and creating a provision that changes how reserves are discounted. Tax policies influence economic decision-making on issues like work, savings, interstate migration, investment and business […]
Management
The Importance of Regularly Reviewing and Updating Risk Management Plans
An effective risk management plan can assist teams in mitigating risks and meeting any challenges. It should be reviewed regularly so as to stay in sync with changing conditions. As industries develop, new risks may emerge that were never taken into account before. For example, manufacturing plants may need to revise their manual handling risk […]
Sales
Sales Enablement in the Digital Age: Strategies for Success
Good sales enablement is buyer-centric and iterative. It is enabled first by a granular understanding of the buyer’s problems and preferences, then by the providing of content tailored to those problems, along with ROI/TCO calculators and other value-based selling tools for the reps. You also need a talent-management organisation, which will: (a) train your reps […]
Sales Funnel Optimization – Strategies for Success
An optimized sales funnel will enable your business to maximize the return from each lead, leading to rapid revenue growth and enhanced customer retention. To maximize conversions, it is necessary to understand your target audience and their needs. Doing this will enable you to craft engaging content that compels prospects to convert at each step […]
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