Advertising
Digital Advertising Strategies That Deliver Results
Digital marketing strategies that bring results start with an in-depth knowledge of their target audience’s demographics, preferences and pain points. Based on this insight, companies can then craft effective messaging and select digital channels to promote it. An effective overall marketing strategy unifies marketing efforts with business goals, whether that means brand recognition, website traffic […]
Business
Workplace Automation: Redefining Job Roles and Skills
Workplace automation can be an incredibly useful tool that reduces human involvement while freeing employees to focus on tasks requiring creativity and ingenuity. Unfortunately, however, workplace automation doesn’t come without its challenges. Employees must be prepared to work alongside automated processes, filling any skills gaps created by automation taking over repetitive tasks. While this requires […]
Gig Economy – Adapting to a Changing Workforce
Workers increasingly desire independence, flexibility and autonomy from their work environment – gig work can provide one way of accomplishing this goal. Gig workers are freelancers, independent contractors, or contract firm employees hired on an as-needed basis to meet companies’ varying demands for staff. Payment typically occurs via an online platform. Adapting to a Changing […]
Management
The Future of Performance Management – Trends to Watch
Workplaces are becoming more demanding, and employees want better, more efficient ways to accomplish their goals. They don’t think their companies realize this, however. Luckily for them, improvements in technology and some new trends seem to be moving in the right direction. Here are five things that could easily reshape performance management as we know […]
Sales
Sales Funnel Optimization – Strategies for Success
An optimized sales funnel will enable your business to maximize the return from each lead, leading to rapid revenue growth and enhanced customer retention. To maximize conversions, it is necessary to understand your target audience and their needs. Doing this will enable you to craft engaging content that compels prospects to convert at each step […]
How to Create an Irresistible Sales Pitch That Converts
Your sales pitch should be anchored in facts and data. This helps disarm your audience’s wariness and allows them to better evaluate your offer. Tap into CRM databases and customer profiles to get a better picture of your target audience’s pain points and needs. Keep your audience engaged by telling a short story about your […]
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