Marketing Defined

The words marketing and promotion are synonymous; they often go hand in hand and are often used to describe the same activities. Marketing refers to actions that a business takes to advertise the sale or purchase of a product, service, or just the sale itself. Promotion refers to the activities undertaken by a business to […]

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Is Advertising Effective?

Advertising is a marketing communication that uses an explicitly sponsored, unidentifiable message to advertise or promote a product, service or concept. Sponsors of advertising normally are large organisations wishing to market their goods or services to the general public. They can be businesses such as supermarkets, book shops, cinema halls, hospitals, restaurants, advertising agencies, charities, […]

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Different Types of Advertising

Advertising is basically a commercial communication that uses a publicly advertised, non-identifiable message to advertise or promote a product, idea or company. Common sponsors of advertising are usually large corporations trying to promote their goods or services to the general public. However, there are also many individual consumers who also engage in this practice as […]

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Taxation of a Small Business

In the legal field, the definition of a business can be very broad and complex. Generally, a business is defined as any type of enterprise or company that is engaged in business, commercial, or administrative activities for profit. Businesses may be sole proprietorships, partnership, corporations, LLCs (for corporations), C corporations, and other types of businesses. […]

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