The Effects of Tax Reform on Business Insurance

The Tax Cuts and Jobs Act made significant modifications to insurance-specific tax rules. These included lowering the corporate tax rate from 35% to 21%, changing foreign derived intangible income rules, and creating a provision that changes how reserves are discounted. Tax policies influence economic decision-making on issues like work, savings, interstate migration, investment and business […]

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Identifying and Mitigating Business Risks

  Identification and mitigation of business risks can save your company both time and money – not to mention stress – from potential disasters. Business risk mitigation strategies allow organizations to prepare for events which might interrupt employee productivity or impact financial results negatively. Businesses should document risks and their impacts as part of the […]

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Performance Management – Setting Goals and Measuring Success

Performance management should be an ongoing process that provides a mechanism for setting specific goals for employees; monitoring their achievements; and giving feedback on how they are performing, measuring their results, and helping to maintain direction. A performance management system should be designed to support employees in fulfilling the employer’s expectations; motivate employees to achieve […]

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Cross-Channel Marketing Integration

Multiple channels of communication should be used to increase the number of customers reached and for gaining greater customer awareness. This also makes it easier to collect data about customers that can be used to optimize further marketing campaigns. Deliver messages and content through different devices and platforms using customer data, thus making them more […]

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Marketing Automation Tools for Scaling Your Business

Marketing automation tools help businesses streamline outreach processes and achieve scalability, by connecting to CRMs, providing one source of truth for customer data while streamlining communication across teams. Sender offers a user-friendly interface and powerful features like omnichannel functionality, which enables you to schedule and automate emails, SMS and more. 1. Streamlined Workflow Marketing automation […]

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