Sales Enablement in the Digital Age: Strategies for Success
Good sales enablement is buyer-centric and iterative. It is enabled first by a granular understanding of the buyer’s problems and preferences, then by the providing of content tailored to those problems, along with ROI/TCO calculators and other value-based selling tools for the reps. You also need a talent-management organisation, which will: (a) train your reps […]
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